To exponentially increase the number of users of your solution, you can direct the motivations, promote behaviors, arouse emotions or decisions!

You can resort to crazy ideas, alternative communication methods, subversive slogans, surprising actions, games, etc.

With this in mind, answer the following questions together:

1) go from the unknown to the known.
How can you make yourself known? How do we find you?

2) go from known to desired
How to make people want to use your solution?

3) go from desired to used
How do you trigger the switch to using your solution?

4) switch from used to re-used
How to make your solution a habit, an evidence for your users?

5) go from re-used to promoted
How to make your users ambassadors of your solution?

Play the conventions, go straight, you'll always know how to temper later...