Your project is part of a system that has its own circuits of decision and influence. Finding the right sponsors can be decisive.

Step 1: Who?
Identify the right people among several types of possible actors:
- sponsors: they need your solution
- decision-makers: they carry a strategic vision and can support your efforts at the highest level
- Connectors: they can give you access to the right resources or the right people
- challengers: they ask the right questions
- Influential leaders: they know how to get people on board
- …

Step 2: How to get them on board? ‍
Put yourself in their shoes:
- What level of involvement does it require?
- What is in it for them? What could they lose?
- How can they make their support explicit?

If necessary, organise a meeting to discuss your respective expectations and needs.