1) Which personae?
Following the logic of *persona*, imagine a few characters representing your users. Give each one a first name, and some elements of identity (age, profession, where they live, socio-professional environment...).

2) In the shoes of the personae
Put yourself in each of their shoes and answer the following questions:

As a user,
- what do you see around you? What do you observe as trends, practices, facts that challenge you?
- what do you hear around you? What phrases, what quotes strike you?
- What do you think? What do you feel?
- How do you react to these circumstances? What behaviours do you adopt?

3) Learning
What does the exercise highlight? What does it make you want to question or do?